{"id":1783,"date":"2026-02-09T11:08:38","date_gmt":"2026-02-09T10:08:38","guid":{"rendered":"https:\/\/toolboxb2b.com\/academy\/supplier-catalog-management-in-industrial-b2b\/from-supplier-catalog-to-sales-catalog-what-really-changes\/"},"modified":"2026-03-11T16:32:04","modified_gmt":"2026-03-11T15:32:04","slug":"from-supplier-catalog-to-sales-catalog-what-really-changes","status":"publish","type":"page","link":"https:\/\/toolboxb2b.com\/en\/academy\/supplier-catalogs\/supplier-catalog-management-in-industrial-b2b\/from-supplier-catalog-to-sales-catalog-what-really-changes\/","title":{"rendered":"From supplier catalog to sales catalog: what really changes"},"content":{"rendered":"<style>.kb-row-layout-id1783_d021d6-d3 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1783_d021d6-d3 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1783_d021d6-d3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);padding-left:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1783_d021d6-d3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1783_d021d6-d3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1783_d021d6-d3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1783_d021d6-d3 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-blocks-carousel kb-blocks-bg-slider kt-carousel-container-dotstyle-dark\"><div class=\"kt-blocks-carousel-init splide kb-blocks-bg-slider-init kt-carousel-arrowstyle-none kt-carousel-dotstyle-dark\" data-slider-anim-speed=\"400\" data-slider-type=\"slider\" data-slider-scroll=\"1\" data-slider-arrows=\"false\" data-slider-fade=\"true\" data-slider-dots=\"true\" data-slider-hover-pause=\"false\" data-slider-auto=\"true\" data-slider-speed=\"7000\" data-show-pause-button=\"false\"><div class=\"splide__track\"><ul class=\"splide__list\"><li class=\"splide__slide kb-bg-slide-contain\"><div  class=\"kb-bg-slide kb-bg-slide-0\" style=\"background-image:url(https:\/\/toolboxb2b.com\/wp-content\/uploads\/sfondo-toolbox-2.jpg); background-size:cover; background-position:center center; background-repeat:no-repeat;\"><\/div><\/li><\/ul><\/div><\/div><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1783_d5232f-b3 > .kt-inside-inner-col,.kadence-column1783_d5232f-b3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1783_d5232f-b3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1783_d5232f-b3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1783_d5232f-b3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1783_d5232f-b3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1783_d5232f-b3{position:relative;}@media all and (max-width: 1024px){.kadence-column1783_d5232f-b3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1783_d5232f-b3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1783_d5232f-b3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1783_ee712e-80, .wp-block-kadence-advancedheading.kt-adv-heading1783_ee712e-80[data-kb-block=\"kb-adv-heading1783_ee712e-80\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1783_ee712e-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1783_ee712e-80[data-kb-block=\"kb-adv-heading1783_ee712e-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1783_ee712e-80 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1783_ee712e-80[data-kb-block=\"kb-adv-heading1783_ee712e-80\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading1783_ee712e-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1783_ee712e-80\"><strong><strong>From supplier catalog to sales catalog: what really changes<\/strong><\/strong><\/h1>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1783_7e7665-9f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1783_7e7665-9f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1783_7e7665-9f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1783_7e7665-9f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1783_7e7665-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1783_7e7665-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1783_7e7665-9f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1783_8b775b-8e > .kt-inside-inner-col,.kadence-column1783_8b775b-8e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1783_8b775b-8e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1783_8b775b-8e > .kt-inside-inner-col{flex-direction:column;}.kadence-column1783_8b775b-8e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1783_8b775b-8e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1783_8b775b-8e{position:relative;}@media all and (max-width: 1024px){.kadence-column1783_8b775b-8e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1783_8b775b-8e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1783_8b775b-8e\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">There is often a tendency to think that the supplier catalog can be used directly as a sales catalog. In B2B, however, these two things rarely coincide. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Transforming a supplier catalog into a sales catalog requires real adaptation work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Supplier catalog vs sales catalog<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The supplier catalog is designed to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>describe a product in technical terms<\/li>\n\n\n\n<li>be valid for multiple markets and customers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The sales catalog, on the other hand, must:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>speak to the end customer<\/li>\n\n\n\n<li>be navigable<\/li>\n\n\n\n<li>adapt to price lists and commercial conditions<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is needed for the transformation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The transformation involves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>reorganization of categories<\/li>\n\n\n\n<li>selection of actually sellable products<\/li>\n\n\n\n<li>enrichment of product sheets<\/li>\n\n\n\n<li>adaptation of descriptions and attributes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It is not a simple import, but an editorial and commercial process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why it is a fundamental step<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A well-built sales catalog:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>reduces errors and misunderstandings<\/li>\n\n\n\n<li>improves the purchasing experience<\/li>\n\n\n\n<li>supports sales and customer care<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The value does not lie in the starting catalog, but in how it is transformed for sales. This is where the difference is made in B2B. <\/p>\n\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1783_25d8b5-06, .wp-block-kadence-advancedheading.kt-adv-heading1783_25d8b5-06[data-kb-block=\"kb-adv-heading1783_25d8b5-06\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1783_25d8b5-06 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1783_25d8b5-06[data-kb-block=\"kb-adv-heading1783_25d8b5-06\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1783_25d8b5-06 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1783_25d8b5-06[data-kb-block=\"kb-adv-heading1783_25d8b5-06\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading1783_25d8b5-06 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1783_25d8b5-06\"><strong>Learn More<\/strong><\/h2>\n\n\n\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"23\" data-wp-router-region=\"query-23\" class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li data-wp-key=\"post-template-item-1800\" class=\"wp-block-post post-1800 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50)\" class=\"has-link-color wp-elements-1312276b641dcff501555ff3134ca30e wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/supplier-catalogs\/supplier-catalog-management-in-industrial-b2b\/complex-b2b-catalogs-how-to-manage-thousands-of-products-without-errors\/\" target=\"_self\" >Complex B2B Catalogs: How to Manage Thousands of Products Without Errors<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-1783\" class=\"wp-block-post post-1783 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50)\" class=\"has-link-color wp-elements-1312276b641dcff501555ff3134ca30e wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/supplier-catalogs\/supplier-catalog-management-in-industrial-b2b\/from-supplier-catalog-to-sales-catalog-what-really-changes\/\" target=\"_self\" >From supplier catalog to sales catalog: what really changes<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-1822\" class=\"wp-block-post post-1822 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50)\" class=\"has-link-color wp-elements-1312276b641dcff501555ff3134ca30e wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/supplier-catalogs\/supplier-catalog-management-in-industrial-b2b\/how-to-optimize-supplier-catalog-management-in-b2b\/\" target=\"_self\" >How to optimize supplier catalog management in B2B<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-1548\" class=\"wp-block-post post-1548 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50)\" class=\"has-link-color wp-elements-1312276b641dcff501555ff3134ca30e wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/supplier-catalogs\/supplier-catalog-management-in-industrial-b2b\/integrated-supplier-catalogs-when-they-truly-make-a-difference\/\" target=\"_self\" >Integrated supplier catalogs: when they truly make a difference<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-3629\" class=\"wp-block-post post-3629 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50)\" class=\"has-link-color wp-elements-1312276b641dcff501555ff3134ca30e wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/supplier-catalogs\/supplier-catalog-management-in-industrial-b2b\/key-challenges-in-managing-supplier-catalogs-globally\/\" target=\"_self\" >Key challenges in managing supplier catalogs globally<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-1802\" class=\"wp-block-post post-1802 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50)\" class=\"has-link-color wp-elements-1312276b641dcff501555ff3134ca30e wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/supplier-catalogs\/supplier-catalog-management-in-industrial-b2b\/product-data-in-b2b-why-quality-and-structure-make-the-difference\/\" target=\"_self\" >Product Data in B2B: Why Quality and Structure Make the Difference<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-1545\" class=\"wp-block-post post-1545 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50)\" class=\"has-link-color wp-elements-1312276b641dcff501555ff3134ca30e wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/supplier-catalogs\/supplier-catalog-management-in-industrial-b2b\/\" target=\"_self\" >Supplier catalog management in industrial B2B<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-1574\" class=\"wp-block-post post-1574 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50)\" class=\"has-link-color wp-elements-1312276b641dcff501555ff3134ca30e wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/supplier-catalogs\/supplier-catalog-management-in-industrial-b2b\/integrated-supplier-catalogs-when-they-truly-make-a-difference\/toolbox-b2b-integrated-supplier-catalogs\/\" target=\"_self\" >Toolbox B2B Integrated Supplier Catalogs<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-3678\" class=\"wp-block-post post-3678 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50)\" class=\"has-link-color wp-elements-1312276b641dcff501555ff3134ca30e wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/supplier-catalogs\/supplier-catalog-management-in-industrial-b2b\/why-catalog-customization-is-crucial-in-b2b\/\" target=\"_self\" >Why catalog customization is crucial in B2B<\/a><\/h5>\n<\/li><\/ul><\/div>\n\n\n<style>.kb-row-layout-id1783_ce3f3b-9d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1783_ce3f3b-9d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1783_ce3f3b-9d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1783_ce3f3b-9d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1783_ce3f3b-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1783_ce3f3b-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1783_ce3f3b-9d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1783_ae98ac-60 > .kt-inside-inner-col,.kadence-column1783_ae98ac-60 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1783_ae98ac-60 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1783_ae98ac-60 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1783_ae98ac-60 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1783_ae98ac-60 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1783_ae98ac-60{position:relative;}@media all and (max-width: 1024px){.kadence-column1783_ae98ac-60 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1783_ae98ac-60 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1783_ae98ac-60\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">Toolbox B2B is the highly customizable B2B e-commerce platform, developed by Weblink (<a href=\"https:\/\/www.weblink.it\">https:\/\/www.weblink.it<\/a>): <strong>contact Weblink for more information or to speak with an expert.<\/strong><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1783_5a96d6-a8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1783_5a96d6-a8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1783_5a96d6-a8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id1783_5a96d6-a8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1783_5a96d6-a8 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id1783_5a96d6-a8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1783_5a96d6-a8 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n\n<div class=\"wp-block-kadence-column\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-column\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>From supplier catalog to sales catalog: what really changes There is often a tendency to think that the supplier catalog can be used directly as a sales catalog. In B2B, however, these two things rarely coincide. Transforming a supplier catalog into a sales catalog requires real adaptation work. Supplier catalog vs sales catalog The supplier&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1545,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-1783","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From supplier catalog to sales catalog<\/title>\n<meta name=\"description\" content=\"From supplier catalog to sales catalog: discover what changes and how to create a truly customer-oriented catalog.\" 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