{"id":1787,"date":"2026-02-09T11:43:38","date_gmt":"2026-02-09T10:43:38","guid":{"rendered":"https:\/\/toolboxb2b.com\/academy\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/ai-and-b2b-catalogs-why-its-the-starting-point\/"},"modified":"2026-03-11T16:51:10","modified_gmt":"2026-03-11T15:51:10","slug":"ai-and-b2b-catalogs-why-its-the-starting-point","status":"publish","type":"page","link":"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/ai-and-b2b-catalogs-why-its-the-starting-point\/","title":{"rendered":"AI and B2B catalogs: why it&#8217;s the starting point"},"content":{"rendered":"<style>.kb-row-layout-id1787_5ddf04-59 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1787_5ddf04-59 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1787_5ddf04-59 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);padding-left:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1787_5ddf04-59 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1787_5ddf04-59 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1787_5ddf04-59 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1787_5ddf04-59 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-blocks-carousel kb-blocks-bg-slider kt-carousel-container-dotstyle-dark\"><div class=\"kt-blocks-carousel-init splide kb-blocks-bg-slider-init kt-carousel-arrowstyle-none kt-carousel-dotstyle-dark\" data-slider-anim-speed=\"400\" data-slider-type=\"slider\" data-slider-scroll=\"1\" data-slider-arrows=\"false\" data-slider-fade=\"true\" data-slider-dots=\"true\" data-slider-hover-pause=\"false\" data-slider-auto=\"true\" data-slider-speed=\"7000\" data-show-pause-button=\"false\"><div class=\"splide__track\"><ul class=\"splide__list\"><li class=\"splide__slide kb-bg-slide-contain\"><div  class=\"kb-bg-slide kb-bg-slide-0\" style=\"background-image:url(https:\/\/toolboxb2b.com\/wp-content\/uploads\/sfondo-toolbox-2.jpg); background-size:cover; background-position:center center; background-repeat:no-repeat;\"><\/div><\/li><\/ul><\/div><\/div><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1787_260600-4c > .kt-inside-inner-col,.kadence-column1787_260600-4c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1787_260600-4c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1787_260600-4c > .kt-inside-inner-col{flex-direction:column;}.kadence-column1787_260600-4c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1787_260600-4c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1787_260600-4c{position:relative;}@media all and (max-width: 1024px){.kadence-column1787_260600-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1787_260600-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1787_260600-4c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1787_66eda0-41, .wp-block-kadence-advancedheading.kt-adv-heading1787_66eda0-41[data-kb-block=\"kb-adv-heading1787_66eda0-41\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1787_66eda0-41 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1787_66eda0-41[data-kb-block=\"kb-adv-heading1787_66eda0-41\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1787_66eda0-41 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1787_66eda0-41[data-kb-block=\"kb-adv-heading1787_66eda0-41\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading1787_66eda0-41 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1787_66eda0-41\">AI and B2B catalogs: why it&#8217;s the starting point<\/h1>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1787_d6fc1a-f4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1787_d6fc1a-f4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1787_d6fc1a-f4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1787_d6fc1a-f4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1787_d6fc1a-f4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1787_d6fc1a-f4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1787_d6fc1a-f4 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1787_71756b-43 > .kt-inside-inner-col,.kadence-column1787_71756b-43 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1787_71756b-43 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1787_71756b-43 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1787_71756b-43 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1787_71756b-43 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1787_71756b-43{position:relative;}@media all and (max-width: 1024px){.kadence-column1787_71756b-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1787_71756b-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1787_71756b-43\"><div class=\"kt-inside-inner-col\">\n<p>In B2B, catalogs are one of the main data sources. This is why they are the ideal starting point for applying AI. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Catalogs as an information foundation<\/strong><\/h2>\n\n\n\n<p>Attributes, variants, and descriptions feed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>recommendations<\/li>\n\n\n\n<li>intelligent searches<\/li>\n\n\n\n<li>automatic enrichment<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Long-term value<\/strong><\/h2>\n\n\n\n<p>A well-structured catalog:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>makes AI more effective<\/li>\n\n\n\n<li>improves sales and marketing<\/li>\n\n\n\n<li>increases customer experience quality<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Without structured catalogs, AI loses value. With quality catalogs, it becomes a real accelerator. <\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1787_aa7874-b5, .wp-block-kadence-advancedheading.kt-adv-heading1787_aa7874-b5[data-kb-block=\"kb-adv-heading1787_aa7874-b5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1787_aa7874-b5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1787_aa7874-b5[data-kb-block=\"kb-adv-heading1787_aa7874-b5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1787_aa7874-b5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1787_aa7874-b5[data-kb-block=\"kb-adv-heading1787_aa7874-b5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading1787_aa7874-b5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1787_aa7874-b5\"><strong>Learn More<\/strong><\/h2>\n\n\n\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"18\" data-wp-router-region=\"query-18\" class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li data-wp-key=\"post-template-item-1787\" class=\"wp-block-post post-1787 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);\" class=\"has-link-color wp-elements-1312276b641dcff501555ff3134ca30e wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/ai-and-b2b-catalogs-why-its-the-starting-point\/\" target=\"_self\" >AI and B2B catalogs: why it&#8217;s the starting point<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-1789\" class=\"wp-block-post post-1789 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);\" class=\"has-link-color wp-elements-1312276b641dcff501555ff3134ca30e wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/ai-in-b2b-concrete-use-cases-for-sales-and-marketing\/\" target=\"_self\" >AI in B2B: concrete use cases for sales and marketing<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-1585\" class=\"wp-block-post post-1585 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);\" class=\"has-link-color wp-elements-1312276b641dcff501555ff3134ca30e wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/artificial-intelligence-in-b2b-how-ai-can-transform-your-business\/\" target=\"_self\" >Artificial Intelligence in B2B: How AI can transform your business<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-1557\" class=\"wp-block-post post-1557 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);\" class=\"has-link-color wp-elements-1312276b641dcff501555ff3134ca30e wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/\" target=\"_self\" >Artificial Intelligence in B2B: How AI is Transforming the Industry<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-1785\" class=\"wp-block-post post-1785 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);\" class=\"has-link-color wp-elements-1312276b641dcff501555ff3134ca30e wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/data-not-magic-what-it-really-takes-to-implement-ai-in-b2b\/\" target=\"_self\" >Data, not magic: what it really takes to implement AI in B2B<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-3647\" class=\"wp-block-post post-3647 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);\" class=\"has-link-color wp-elements-1312276b641dcff501555ff3134ca30e wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/how-ai-is-changing-marketing-in-b2b\/\" target=\"_self\" >How AI is changing marketing in B2B<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-3642\" class=\"wp-block-post post-3642 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);\" class=\"has-link-color wp-elements-1312276b641dcff501555ff3134ca30e wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/the-importance-of-personalization-in-b2b-why-it-matters\/\" target=\"_self\" >The importance of personalization in B2B: why it matters<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-1550\" class=\"wp-block-post post-1550 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);\" class=\"has-link-color wp-elements-1312276b641dcff501555ff3134ca30e wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/artificial-intelligence-in-b2b-how-ai-can-transform-your-business\/toolbox-b2b-artificial-intelligence-for-industrial-e-commerce\/\" target=\"_self\" >Toolbox B2B: Artificial Intelligence for Industrial E-commerce<\/a><\/h5>\n<\/li><\/ul><\/div>\n\n\n<style>.kb-row-layout-id1787_6c563c-7b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1787_6c563c-7b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1787_6c563c-7b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id1787_6c563c-7b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1787_6c563c-7b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id1787_6c563c-7b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1787_6c563c-7b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n\n<div class=\"wp-block-kadence-column\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-column\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>AI and B2B catalogs: why it&#8217;s the starting point In B2B, catalogs are one of the main data sources. This is why they are the ideal starting point for applying AI. Catalogs as an information foundation Attributes, variants, and descriptions feed: Long-term value A well-structured catalog: Conclusion Without structured catalogs, AI loses value. With quality&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1557,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-1787","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI and B2B catalogs: why it&#039;s the starting point<\/title>\n<meta name=\"description\" content=\"Structured catalogs are the foundation for applying AI in B2B. 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