{"id":3647,"date":"2026-03-12T10:47:34","date_gmt":"2026-03-12T09:47:34","guid":{"rendered":"https:\/\/toolboxb2b.com\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/how-ai-is-changing-marketing-in-b2b\/"},"modified":"2026-03-12T12:58:29","modified_gmt":"2026-03-12T11:58:29","slug":"how-ai-is-changing-marketing-in-b2b","status":"publish","type":"page","link":"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/how-ai-is-changing-marketing-in-b2b\/","title":{"rendered":"How AI is changing marketing in B2B"},"content":{"rendered":"<style>.kb-row-layout-id3604_7732e7-d1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3604_7732e7-d1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3604_7732e7-d1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);padding-left:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3604_7732e7-d1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3604_7732e7-d1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id3604_7732e7-d1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3604_7732e7-d1 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-blocks-carousel kb-blocks-bg-slider kt-carousel-container-dotstyle-dark\"><div class=\"kt-blocks-carousel-init splide kb-blocks-bg-slider-init kt-carousel-arrowstyle-none kt-carousel-dotstyle-dark\" data-slider-anim-speed=\"400\" data-slider-type=\"slider\" data-slider-scroll=\"1\" data-slider-arrows=\"false\" data-slider-fade=\"true\" data-slider-dots=\"true\" data-slider-hover-pause=\"false\" data-slider-auto=\"true\" data-slider-speed=\"7000\" data-show-pause-button=\"false\"><div class=\"splide__track\"><ul class=\"splide__list\"><li class=\"splide__slide kb-bg-slide-contain\"><div  class=\"kb-bg-slide kb-bg-slide-0\" style=\"background-image:url(https:\/\/toolboxb2b.com\/wp-content\/uploads\/sfondo-toolbox-2.jpg); background-size:cover; background-position:center center; background-repeat:no-repeat;\"><\/div><\/li><\/ul><\/div><\/div><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column3604_6ab2d7-fe > .kt-inside-inner-col,.kadence-column3604_6ab2d7-fe > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3604_6ab2d7-fe > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3604_6ab2d7-fe > .kt-inside-inner-col{flex-direction:column;}.kadence-column3604_6ab2d7-fe > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3604_6ab2d7-fe > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3604_6ab2d7-fe{position:relative;}@media all and (max-width: 1024px){.kadence-column3604_6ab2d7-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3604_6ab2d7-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3604_6ab2d7-fe\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading3604_9bdcea-3f, .wp-block-kadence-advancedheading.kt-adv-heading3604_9bdcea-3f[data-kb-block=\"kb-adv-heading3604_9bdcea-3f\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3604_9bdcea-3f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3604_9bdcea-3f[data-kb-block=\"kb-adv-heading3604_9bdcea-3f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3604_9bdcea-3f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3604_9bdcea-3f[data-kb-block=\"kb-adv-heading3604_9bdcea-3f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading3604_9bdcea-3f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3604_9bdcea-3f\"><strong><strong>How AI is changing marketing in B2B<\/strong><\/strong><\/h1>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-id3604_d4fe7c-e4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3604_d4fe7c-e4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3604_d4fe7c-e4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3604_d4fe7c-e4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3604_d4fe7c-e4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id3604_d4fe7c-e4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3604_d4fe7c-e4 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column3604_967768-1f > .kt-inside-inner-col,.kadence-column3604_967768-1f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3604_967768-1f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3604_967768-1f > .kt-inside-inner-col{flex-direction:column;}.kadence-column3604_967768-1f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3604_967768-1f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3604_967768-1f{position:relative;}@media all and (max-width: 1024px){.kadence-column3604_967768-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3604_967768-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3604_967768-1f\"><div class=\"kt-inside-inner-col\">\n<p>Artificial intelligence is transforming marketing in the B2B world, improving the personalization and effectiveness of strategies. Companies can use AI to analyze huge volumes of data in real time, better understanding customer behavior, preferences and trends. This approach allows them to create highly targeted marketing campaigns and optimize return on investment (ROI).  <\/p>\n\n\n\n<p>AI can automate numerous processes, such as data analysis and the creation of personalized content, freeing up resources for more value-added activities. In addition, AI allows companies to precisely segment their audiences, reaching customers with relevant messages at the right time. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Segmentation and targeting: AI as a tool for more targeted advertising<\/strong><\/h2>\n\n\n\n<p>Traditionally, B2B advertising campaigns were based on general segmentations, but AI is changing this paradigm. AI makes it possible to segment customers in much more detail, using historical data, buying behavior, social interactions and other metrics to create highly targeted segments. <\/p>\n\n\n\n<p>This advanced segmentation enables personalized content to be sent to each group, improving engagement and increasing the likelihood of conversion. Machine learning algorithms continuously analyze data to further refine targeting, adapting campaigns in real time. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Predictive analytics: using AI to optimize marketing decisions<\/strong><\/h2>\n\n\n\n<p>One of the most powerful tools of AI in B2B marketing is predictive analytics. Using machine learning models, AI can predict future customer behaviors, such as likelihood of purchase, response to a campaign, or tendency to abandon a shopping cart. This information enables companies to make more informed decisions about how and when to communicate with customers.  <\/p>\n\n\n\n<p>For example, companies can predict which customers are ready to make a purchase and send them targeted offers, improving the likelihood of conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B marketing automation with AI<\/strong><\/h2>\n\n\n\n<p>AI can automate many aspects of B2B marketing, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalized content creation<\/strong>: AI systems can generate content in an automated way, personalizing it based on user data.<\/li>\n\n\n\n<li><strong>Automated email campaigns<\/strong>: AI can send emails based on customer behavior, optimizing time and messages.<\/li>\n\n\n\n<li><strong>Real-time analysis<\/strong>: Marketing campaigns are analyzed in real time, allowing them to be adjusted quickly to improve performance.<\/li>\n<\/ul>\n\n\n\n<p>Automation also reduces manual workload, improving efficiency and freeing up resources for more strategic activities.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.wp-block-kadence-advancedheading.kt-adv-heading3604_764bda-3d, .wp-block-kadence-advancedheading.kt-adv-heading3604_764bda-3d[data-kb-block=\"kb-adv-heading3604_764bda-3d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3604_764bda-3d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3604_764bda-3d[data-kb-block=\"kb-adv-heading3604_764bda-3d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3604_764bda-3d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3604_764bda-3d[data-kb-block=\"kb-adv-heading3604_764bda-3d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading3604_764bda-3d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3604_764bda-3d\"><strong>Learn More<\/strong><\/h2>\n\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"1\" data-wp-router-region=\"query-1\" class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li data-wp-key=\"post-template-item-1787\" class=\"wp-block-post post-1787 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:0;padding-right:0;\" class=\"has-link-color wp-elements-762a133ef2a0e35dda8cacd88fe7c4bc wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/ai-and-b2b-catalogs-why-its-the-starting-point\/\" target=\"_self\" >AI and B2B catalogs: why it&#8217;s the starting point<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-1789\" class=\"wp-block-post post-1789 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:0;padding-right:0;\" class=\"has-link-color wp-elements-762a133ef2a0e35dda8cacd88fe7c4bc wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/ai-in-b2b-concrete-use-cases-for-sales-and-marketing\/\" target=\"_self\" >AI in B2B: concrete use cases for sales and marketing<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-1585\" class=\"wp-block-post post-1585 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:0;padding-right:0;\" class=\"has-link-color wp-elements-762a133ef2a0e35dda8cacd88fe7c4bc wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/artificial-intelligence-in-b2b-how-ai-can-transform-your-business\/\" target=\"_self\" >Artificial Intelligence in B2B: How AI can transform your business<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-1557\" class=\"wp-block-post post-1557 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:0;padding-right:0;\" class=\"has-link-color wp-elements-762a133ef2a0e35dda8cacd88fe7c4bc wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/\" target=\"_self\" >Artificial Intelligence in B2B: How AI is Transforming the Industry<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-1785\" class=\"wp-block-post post-1785 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:0;padding-right:0;\" class=\"has-link-color wp-elements-762a133ef2a0e35dda8cacd88fe7c4bc wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/data-not-magic-what-it-really-takes-to-implement-ai-in-b2b\/\" target=\"_self\" >Data, not magic: what it really takes to implement AI in B2B<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-3647\" class=\"wp-block-post post-3647 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:0;padding-right:0;\" class=\"has-link-color wp-elements-762a133ef2a0e35dda8cacd88fe7c4bc wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/how-ai-is-changing-marketing-in-b2b\/\" target=\"_self\" >How AI is changing marketing in B2B<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-3642\" class=\"wp-block-post post-3642 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:0;padding-right:0;\" class=\"has-link-color wp-elements-762a133ef2a0e35dda8cacd88fe7c4bc wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/the-importance-of-personalization-in-b2b-why-it-matters\/\" target=\"_self\" >The importance of personalization in B2B: why it matters<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-1550\" class=\"wp-block-post post-1550 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:0;padding-right:0;\" class=\"has-link-color wp-elements-762a133ef2a0e35dda8cacd88fe7c4bc wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/artificial-intelligence-in-b2b-how-ai-can-transform-your-business\/toolbox-b2b-artificial-intelligence-for-industrial-e-commerce\/\" target=\"_self\" >Toolbox B2B: Artificial Intelligence for Industrial E-commerce<\/a><\/h5>\n<\/li><\/ul><\/div>\n<style>.kb-row-layout-id3604_31fabb-3f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3604_31fabb-3f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3604_31fabb-3f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id3604_31fabb-3f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3604_31fabb-3f > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id3604_31fabb-3f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3604_31fabb-3f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n\n<div class=\"wp-block-kadence-column\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-column\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>How AI is changing marketing in B2B Artificial intelligence is transforming marketing in the B2B world, improving the personalization and effectiveness of strategies. Companies can use AI to analyze huge volumes of data in real time, better understanding customer behavior, preferences and trends. This approach allows them to create highly targeted marketing campaigns and optimize&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1557,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-3647","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How AI is changing marketing in B2B<\/title>\n<meta name=\"description\" content=\"Optimize B2B marketing with AI: real-time data analysis and strategies to increase conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/how-ai-is-changing-marketing-in-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How AI is changing marketing in B2B\" \/>\n<meta property=\"og:description\" content=\"Optimize B2B marketing with AI: real-time data analysis and strategies to increase conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/how-ai-is-changing-marketing-in-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Toolbox B2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/weblink.it\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-12T11:58:29+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/toolboxb2b.com\\\/en\\\/academy\\\/artificial-intelligence\\\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\\\/how-ai-is-changing-marketing-in-b2b\\\/\",\"url\":\"https:\\\/\\\/toolboxb2b.com\\\/en\\\/academy\\\/artificial-intelligence\\\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\\\/how-ai-is-changing-marketing-in-b2b\\\/\",\"name\":\"How AI is changing marketing in B2B\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/toolboxb2b.com\\\/en\\\/#website\"},\"datePublished\":\"2026-03-12T09:47:34+00:00\",\"dateModified\":\"2026-03-12T11:58:29+00:00\",\"description\":\"Optimize B2B marketing with AI: real-time data analysis and strategies to increase conversions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/toolboxb2b.com\\\/en\\\/academy\\\/artificial-intelligence\\\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\\\/how-ai-is-changing-marketing-in-b2b\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/toolboxb2b.com\\\/en\\\/academy\\\/artificial-intelligence\\\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\\\/how-ai-is-changing-marketing-in-b2b\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/toolboxb2b.com\\\/en\\\/academy\\\/artificial-intelligence\\\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\\\/how-ai-is-changing-marketing-in-b2b\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/toolboxb2b.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Academy\",\"item\":\"https:\\\/\\\/toolboxb2b.com\\\/en\\\/academy\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Artificial Intelligence\",\"item\":\"https:\\\/\\\/toolboxb2b.com\\\/en\\\/academy\\\/artificial-intelligence\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Artificial Intelligence in B2B: How AI is Transforming the Industry\",\"item\":\"https:\\\/\\\/toolboxb2b.com\\\/en\\\/academy\\\/artificial-intelligence\\\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\\\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"How AI is changing marketing in B2B\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/toolboxb2b.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/toolboxb2b.com\\\/en\\\/\",\"name\":\"Toolbox B2B\",\"description\":\"Piattaforma e-commerce B2B per l&#039;industria e la distribuzione\",\"publisher\":{\"@id\":\"https:\\\/\\\/toolboxb2b.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/toolboxb2b.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/toolboxb2b.com\\\/en\\\/#organization\",\"name\":\"Weblink Srl\",\"url\":\"https:\\\/\\\/toolboxb2b.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/toolboxb2b.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/toolboxb2b.com\\\/wp-content\\\/uploads\\\/toolbox-b2b-logo.svg\",\"contentUrl\":\"https:\\\/\\\/toolboxb2b.com\\\/wp-content\\\/uploads\\\/toolbox-b2b-logo.svg\",\"caption\":\"Weblink Srl\"},\"image\":{\"@id\":\"https:\\\/\\\/toolboxb2b.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/weblink.it\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/weblink\",\"https:\\\/\\\/www.youtube.com\\\/@weblinksrl\\\/\",\"https:\\\/\\\/instagram.com\\\/weblinksrl\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How AI is changing marketing in B2B","description":"Optimize B2B marketing with AI: real-time data analysis and strategies to increase conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/how-ai-is-changing-marketing-in-b2b\/","og_locale":"en_US","og_type":"article","og_title":"How AI is changing marketing in B2B","og_description":"Optimize B2B marketing with AI: real-time data analysis and strategies to increase conversions.","og_url":"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/how-ai-is-changing-marketing-in-b2b\/","og_site_name":"Toolbox B2B","article_publisher":"https:\/\/www.facebook.com\/weblink.it","article_modified_time":"2026-03-12T11:58:29+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/how-ai-is-changing-marketing-in-b2b\/","url":"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/how-ai-is-changing-marketing-in-b2b\/","name":"How AI is changing marketing in B2B","isPartOf":{"@id":"https:\/\/toolboxb2b.com\/en\/#website"},"datePublished":"2026-03-12T09:47:34+00:00","dateModified":"2026-03-12T11:58:29+00:00","description":"Optimize B2B marketing with AI: real-time data analysis and strategies to increase conversions.","breadcrumb":{"@id":"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/how-ai-is-changing-marketing-in-b2b\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/how-ai-is-changing-marketing-in-b2b\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/how-ai-is-changing-marketing-in-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/toolboxb2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"Academy","item":"https:\/\/toolboxb2b.com\/en\/academy\/"},{"@type":"ListItem","position":3,"name":"Artificial Intelligence","item":"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/"},{"@type":"ListItem","position":4,"name":"Artificial Intelligence in B2B: How AI is Transforming the Industry","item":"https:\/\/toolboxb2b.com\/en\/academy\/artificial-intelligence\/artificial-intelligence-in-b2b-how-ai-is-transforming-the-industry\/"},{"@type":"ListItem","position":5,"name":"How AI is changing marketing in B2B"}]},{"@type":"WebSite","@id":"https:\/\/toolboxb2b.com\/en\/#website","url":"https:\/\/toolboxb2b.com\/en\/","name":"Toolbox B2B","description":"Piattaforma e-commerce B2B per l&#039;industria e la distribuzione","publisher":{"@id":"https:\/\/toolboxb2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/toolboxb2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/toolboxb2b.com\/en\/#organization","name":"Weblink Srl","url":"https:\/\/toolboxb2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/toolboxb2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/toolboxb2b.com\/wp-content\/uploads\/toolbox-b2b-logo.svg","contentUrl":"https:\/\/toolboxb2b.com\/wp-content\/uploads\/toolbox-b2b-logo.svg","caption":"Weblink Srl"},"image":{"@id":"https:\/\/toolboxb2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/weblink.it","https:\/\/www.linkedin.com\/company\/weblink","https:\/\/www.youtube.com\/@weblinksrl\/","https:\/\/instagram.com\/weblinksrl\/"]}]}},"_links":{"self":[{"href":"https:\/\/toolboxb2b.com\/en\/wp-json\/wp\/v2\/pages\/3647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toolboxb2b.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/toolboxb2b.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/toolboxb2b.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/toolboxb2b.com\/en\/wp-json\/wp\/v2\/comments?post=3647"}],"version-history":[{"count":1,"href":"https:\/\/toolboxb2b.com\/en\/wp-json\/wp\/v2\/pages\/3647\/revisions"}],"predecessor-version":[{"id":3649,"href":"https:\/\/toolboxb2b.com\/en\/wp-json\/wp\/v2\/pages\/3647\/revisions\/3649"}],"up":[{"embeddable":true,"href":"https:\/\/toolboxb2b.com\/en\/wp-json\/wp\/v2\/pages\/1557"}],"wp:attachment":[{"href":"https:\/\/toolboxb2b.com\/en\/wp-json\/wp\/v2\/media?parent=3647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}