{"id":2408,"date":"2026-02-09T11:22:18","date_gmt":"2026-02-09T10:22:18","guid":{"rendered":"https:\/\/toolboxb2b.com\/dati-di-prodotto-nel-b2b-perche-qualita-e-struttura-fanno-la-differenza\/"},"modified":"2026-03-12T09:33:57","modified_gmt":"2026-03-12T08:33:57","slug":"datos-de-productos-en-b2b-por-que-la-calidad-y-la-estructura-marcan-la-diferencia","status":"publish","type":"page","link":"https:\/\/toolboxb2b.com\/es\/academia\/catalogos-de-proveedores\/gestion-del-catalogo-de-proveedores-en-el-b2b-industrial\/datos-de-productos-en-b2b-por-que-la-calidad-y-la-estructura-marcan-la-diferencia\/","title":{"rendered":"Datos de productos en B2B: por qu\u00e9 la calidad y la estructura marcan la diferencia"},"content":{"rendered":"<style>.kb-row-layout-id2408_4ddd3b-39 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2408_4ddd3b-39 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2408_4ddd3b-39 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);padding-left:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2408_4ddd3b-39 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2408_4ddd3b-39 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2408_4ddd3b-39 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2408_4ddd3b-39 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-blocks-carousel kb-blocks-bg-slider kt-carousel-container-dotstyle-dark\"><div class=\"kt-blocks-carousel-init splide kb-blocks-bg-slider-init kt-carousel-arrowstyle-none kt-carousel-dotstyle-dark\" data-slider-anim-speed=\"400\" data-slider-type=\"slider\" data-slider-scroll=\"1\" data-slider-arrows=\"false\" data-slider-fade=\"true\" data-slider-dots=\"true\" data-slider-hover-pause=\"false\" data-slider-auto=\"true\" data-slider-speed=\"7000\" data-show-pause-button=\"false\"><div class=\"splide__track\"><ul class=\"splide__list\"><li class=\"splide__slide kb-bg-slide-contain\"><div  class=\"kb-bg-slide kb-bg-slide-0\" style=\"background-image:url(https:\/\/toolboxb2b.com\/wp-content\/uploads\/sfondo-toolbox-2.jpg); background-size:cover; background-position:center center; background-repeat:no-repeat;\"><\/div><\/li><\/ul><\/div><\/div><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2408_43644a-2f > .kt-inside-inner-col,.kadence-column2408_43644a-2f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2408_43644a-2f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2408_43644a-2f > .kt-inside-inner-col{flex-direction:column;}.kadence-column2408_43644a-2f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2408_43644a-2f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2408_43644a-2f{position:relative;}@media all and (max-width: 1024px){.kadence-column2408_43644a-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2408_43644a-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2408_43644a-2f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2408_46fb86-85, .wp-block-kadence-advancedheading.kt-adv-heading2408_46fb86-85[data-kb-block=\"kb-adv-heading2408_46fb86-85\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2408_46fb86-85 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2408_46fb86-85[data-kb-block=\"kb-adv-heading2408_46fb86-85\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2408_46fb86-85 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2408_46fb86-85[data-kb-block=\"kb-adv-heading2408_46fb86-85\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading2408_46fb86-85 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2408_46fb86-85\"><strong><strong>Datos de productos en B2B: por qu\u00e9 la calidad y la estructura marcan la diferencia<\/strong><\/strong><\/h1>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2408_b9f9f5-cc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2408_b9f9f5-cc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2408_b9f9f5-cc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2408_b9f9f5-cc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2408_b9f9f5-cc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2408_b9f9f5-cc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2408_b9f9f5-cc alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2408_9d4218-a7 > .kt-inside-inner-col,.kadence-column2408_9d4218-a7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2408_9d4218-a7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2408_9d4218-a7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2408_9d4218-a7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2408_9d4218-a7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2408_9d4218-a7{position:relative;}@media all and (max-width: 1024px){.kadence-column2408_9d4218-a7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2408_9d4218-a7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2408_9d4218-a7\"><div class=\"kt-inside-inner-col\">\n<p>En el B2B, los datos de los productos est\u00e1n en el centro de la experiencia de compra. Los registros incompletos, poco claros o incoherentes generan dudas, ralentizan las decisiones y aumentan las peticiones al soporte de ventas. <\/p>\n\n\n\n<p>La calidad y la estructura de los datos no son un detalle t\u00e9cnico, sino un factor competitivo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Calidad de los datos: lo que realmente significa<\/strong><\/h2>\n\n\n\n<p>Un dato de calidad es:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>correcto<\/li>\n\n\n\n<li>actualizado<\/li>\n\n\n\n<li>coherente entre los distintos canales<\/li>\n\n\n\n<li>comprensible para el usuario final<\/li>\n<\/ul>\n\n\n\n<p>En el B2B esto es a\u00fan m\u00e1s cr\u00edtico, porque los productos son a menudo t\u00e9cnicos y est\u00e1n destinados a usos espec\u00edficos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El papel de la estructura<\/strong><\/h2>\n\n\n\n<p>La estructura de los datos determina:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>facilidad de b\u00fasqueda<\/li>\n\n\n\n<li>la comparabilidad de los productos<\/li>\n\n\n\n<li>la claridad de las hojas<\/li>\n<\/ul>\n\n\n\n<p>Los atributos, las variantes y las descripciones deben seguir una l\u00f3gica coherente, de lo contrario, incluso los datos correctos pierden valor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Impacto en las ventas y el marketing<\/strong><\/h2>\n\n\n\n<p>Datos bien estructurados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mejorar la navegaci\u00f3n por el cat\u00e1logo<\/li>\n\n\n\n<li>reducir los errores en los pedidos<\/li>\n\n\n\n<li>aumentar la confianza de los clientes<\/li>\n\n\n\n<li>facilitar las actividades de SEO y an\u00e1lisis<\/li>\n<\/ul>\n\n\n\n<p>En el B2B, la calidad de los datos significa eficacia operativa y mejor conversi\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusi\u00f3n<\/strong><\/h2>\n\n\n\n<p>Invertir en la calidad y la estructura de los datos del producto significa invertir en todo el proceso de venta. Es una elecci\u00f3n que se amortiza con el tiempo, a muchos niveles. <\/p>\n\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2408_64cf05-35, .wp-block-kadence-advancedheading.kt-adv-heading2408_64cf05-35[data-kb-block=\"kb-adv-heading2408_64cf05-35\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2408_64cf05-35 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2408_64cf05-35[data-kb-block=\"kb-adv-heading2408_64cf05-35\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2408_64cf05-35 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2408_64cf05-35[data-kb-block=\"kb-adv-heading2408_64cf05-35\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading2408_64cf05-35 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2408_64cf05-35\"><strong>Leer m\u00e1s<\/strong><\/h2>\n\n\n\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"28\" data-wp-router-region=\"query-28\" class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li data-wp-key=\"post-template-item-2481\" class=\"wp-block-post post-2481 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);\" class=\"has-link-color wp-elements-6059ad9495184536815c35f3e2e46a20 wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/es\/academia\/catalogos-de-proveedores\/gestion-del-catalogo-de-proveedores-en-el-b2b-industrial\/catalogos-integrados-de-proveedores-cuando-realmente-marcan-la-diferencia\/caja-de-herramientas-b2b-catalogos-integrados-de-proveedores\/\" target=\"_self\" >Caja de herramientas B2B Cat\u00e1logos integrados de proveedores<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-2410\" class=\"wp-block-post post-2410 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);\" class=\"has-link-color wp-elements-6059ad9495184536815c35f3e2e46a20 wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/es\/academia\/catalogos-de-proveedores\/gestion-del-catalogo-de-proveedores-en-el-b2b-industrial\/catalogos-b2b-complejos-como-gestionar-miles-de-productos-sin-errores\/\" target=\"_self\" >Cat\u00e1logos B2B complejos: c\u00f3mo gestionar miles de productos sin errores<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-2482\" class=\"wp-block-post post-2482 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);\" class=\"has-link-color wp-elements-6059ad9495184536815c35f3e2e46a20 wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/es\/academia\/catalogos-de-proveedores\/gestion-del-catalogo-de-proveedores-en-el-b2b-industrial\/catalogos-integrados-de-proveedores-cuando-realmente-marcan-la-diferencia\/\" target=\"_self\" >Cat\u00e1logos integrados de proveedores: cuando realmente marcan la diferencia<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-2417\" class=\"wp-block-post post-2417 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);\" class=\"has-link-color wp-elements-6059ad9495184536815c35f3e2e46a20 wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/es\/academia\/catalogos-de-proveedores\/gestion-del-catalogo-de-proveedores-en-el-b2b-industrial\/como-optimizar-la-gestion-del-catalogo-de-proveedores-en-b2b\/\" target=\"_self\" >C\u00f3mo optimizar la gesti\u00f3n del cat\u00e1logo de proveedores en B2B<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-2408\" class=\"wp-block-post post-2408 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);\" class=\"has-link-color wp-elements-6059ad9495184536815c35f3e2e46a20 wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/es\/academia\/catalogos-de-proveedores\/gestion-del-catalogo-de-proveedores-en-el-b2b-industrial\/datos-de-productos-en-b2b-por-que-la-calidad-y-la-estructura-marcan-la-diferencia\/\" target=\"_self\" >Datos de productos en B2B: por qu\u00e9 la calidad y la estructura marcan la diferencia<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-2409\" class=\"wp-block-post post-2409 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);\" class=\"has-link-color wp-elements-6059ad9495184536815c35f3e2e46a20 wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/es\/academia\/catalogos-de-proveedores\/gestion-del-catalogo-de-proveedores-en-el-b2b-industrial\/del-catalogo-del-proveedor-al-catalogo-de-ventas-que-cambia-realmente\/\" target=\"_self\" >Del cat\u00e1logo del proveedor al cat\u00e1logo de ventas: qu\u00e9 cambia realmente<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-2483\" class=\"wp-block-post post-2483 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);\" class=\"has-link-color wp-elements-6059ad9495184536815c35f3e2e46a20 wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/es\/academia\/catalogos-de-proveedores\/gestion-del-catalogo-de-proveedores-en-el-b2b-industrial\/\" target=\"_self\" >Gesti\u00f3n del cat\u00e1logo de proveedores en el B2B industrial<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-3636\" class=\"wp-block-post post-3636 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);\" class=\"has-link-color wp-elements-6059ad9495184536815c35f3e2e46a20 wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/es\/academia\/catalogos-de-proveedores\/gestion-del-catalogo-de-proveedores-en-el-b2b-industrial\/los-principales-retos-de-la-gestion-global-de-los-catalogos-de-proveedores\/\" target=\"_self\" >Los principales retos de la gesti\u00f3n global de los cat\u00e1logos de proveedores<\/a><\/h5>\n<\/li><li data-wp-key=\"post-template-item-3671\" class=\"wp-block-post post-3671 page type-page status-publish hentry\">\n<h5 style=\"line-height:1.5;text-decoration:underline; padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);\" class=\"has-link-color wp-elements-6059ad9495184536815c35f3e2e46a20 wp-block-post-title\"><a href=\"https:\/\/toolboxb2b.com\/es\/academia\/catalogos-de-proveedores\/gestion-del-catalogo-de-proveedores-en-el-b2b-industrial\/por-que-la-personalizacion-de-los-catalogos-es-crucial-en-el-b2b\/\" target=\"_self\" >Por qu\u00e9 la personalizaci\u00f3n de los cat\u00e1logos es crucial en el B2B<\/a><\/h5>\n<\/li><\/ul><\/div>\n\n\n<style>.kb-row-layout-id2408_343a2b-e9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2408_343a2b-e9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2408_343a2b-e9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2408_343a2b-e9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2408_343a2b-e9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2408_343a2b-e9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2408_343a2b-e9 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2408_f7a9c8-23 > .kt-inside-inner-col,.kadence-column2408_f7a9c8-23 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2408_f7a9c8-23 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2408_f7a9c8-23 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2408_f7a9c8-23 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2408_f7a9c8-23 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2408_f7a9c8-23{position:relative;}@media all and (max-width: 1024px){.kadence-column2408_f7a9c8-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2408_f7a9c8-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2408_f7a9c8-23\"><div class=\"kt-inside-inner-col\">\n<p>Toolbox B2B es la plataforma de comercio electr\u00f3nico B2B altamente personalizable desarrollada por Weblink<a href=\"https:\/\/www.weblink.it\">(https:\/\/www.weblink.it)<\/a>: <strong>ponte en contacto con Weblink para obtener m\u00e1s informaci\u00f3n o hablar con un experto.<\/strong><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2408_f7f7a2-5b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2408_f7f7a2-5b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2408_f7f7a2-5b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2408_f7f7a2-5b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2408_f7f7a2-5b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2408_f7f7a2-5b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2408_f7f7a2-5b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n\n<div class=\"wp-block-kadence-column\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-column\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Datos de productos en B2B: por qu\u00e9 la calidad y la estructura marcan la diferencia En el B2B, los datos de los productos est\u00e1n en el centro de la experiencia de compra. Los registros incompletos, poco claros o incoherentes generan dudas, ralentizan las decisiones y aumentan las peticiones al soporte de ventas. La calidad y&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":2483,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-2408","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Porque la calidad y la estructura marcan la diferencia<\/title>\n<meta name=\"description\" content=\"Descubre por qu\u00e9 la calidad y la estructura de los datos de los productos son decisivas en el B2B para las ventas, el marketing, la 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