From supplier catalog to sales catalog: what really changes
There is often a tendency to think that the supplier catalog can be used directly as a sales catalog. In B2B, however, these two things rarely coincide.
Transforming a supplier catalog into a sales catalog requires real adaptation work.
Supplier catalog vs sales catalog
The supplier catalog is designed to:
- describe a product in technical terms
- be valid for multiple markets and customers
The sales catalog, on the other hand, must:
- speak to the end customer
- be navigable
- adapt to price lists and commercial conditions
What is needed for the transformation
The transformation involves:
- reorganization of categories
- selection of actually sellable products
- enrichment of product sheets
- adaptation of descriptions and attributes
It is not a simple import, but an editorial and commercial process.
Why it is a fundamental step
A well-built sales catalog:
- reduces errors and misunderstandings
- improves the purchasing experience
- supports sales and customer care
Conclusion
The value does not lie in the starting catalog, but in how it is transformed for sales. This is where the difference is made in B2B.
Autore del contenuto
Questo contenuto è curato dal Team Editoriale Toolbox B2B, specializzato nella progettazione e implementazione di soluzioni e-commerce B2B per aziende industriali.
L’esperienza maturata in progetti di digitalizzazione dei processi di vendita, integrazione con sistemi aziendali e gestione di cataloghi complessi consente di affrontare il tema dell’e-commerce B2B con un approccio concreto, orientato ai processi reali e alle esigenze operative delle imprese.
I contenuti pubblicati hanno l’obiettivo di fornire informazioni chiare, corrette e basate su casi d’uso reali, evitando semplificazioni tipiche del mondo B2C.
Learn More
Supplier catalog management in industrial B2B
Integrated supplier catalogs: when they really make a difference
Complex B2B catalogs: how to manage thousands of products without errors
Product data in B2B: why quality and structure make the difference
B2B Toolbox: integrated supplier catalogs
Toolbox B2B is the highly customizable B2B e-commerce platform, developed by Weblink (https://www.weblink.it): contact Weblink for more information or to speak with an expert.